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Uses & Benefits Of A Logo Font
You can add your logo to any document with the press of a key.
Any software that has access to the font menu will allow you to use your custom Logo font. You can use your logo to:
Create pre-formatted company stationary: fax headers, letter headers, complimentary slips or other corporate branded documents- Enhance presentations and advertising material
- Add your company or organisation identity in any document* where a professional image is required.
* NOTE: As with any custom font, not generally suitable for use in e-mail messages as it requires the recipient to have the font already installed on their computer. Please see our Terms & Conditions regarding usage limitations.
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Your logo as a font will always print out at the maximum quality of your printer.
True Type Fonts are completely different to bitmap, jpg, gif, tiff or similar graphic image formats. Whereas these formats are pixel based, True Type Fonts are vector based and are therefore fully scalable. This means that your printer will always reproduce your logo at the highest quality, no matter how large you make it.
Printed documents with vector graphics such as a logo font therefore, have the extremely sharp, clean look of professionally printed material.
For an actual comparison of an image versus a Logo Font, please download this Example Microsoft Word Document (26 KB), which compares a bitmap image of the Quantum Enterprises logo with the equivalent logo font.
You can also view a Demonstration (which does not require Microsoft Word).
Your logo as a font is easy to re-size, and will not lose quality as you increase the scale.
As discussed above, you Logo font will be fully scalable, and will not degrade when you re-size it.
Look at the example below, which gives an explanation of how bitmap style images pixellate when enlarged:
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A section of the 150 x 58 pixel version of the Quantum Enterprises logo. When enlarged to a scale greater than the original size, the pixellated effect is clearly seen. |
Simulation of the same section of the logo when converted to a True Type font and scaled. There is no pixellation. This produces extremely sharp, clean results when printed at all sizes. |
To change the size of your logo, all you would need to do is highlight the logo with your cursor and change the font (point) size. Even point sizes of 50 or 100 point will give a clean version of your logo.
For an actual comparison of an image versus a Logo Font, please download this Example Microsoft Word Document (26 KB), which compares a bitmap image of the Quantum Enterprises logo with the equivalent logo font.
You can also view a Demonstration (which does not require Microsoft Word).
Your logo as a font will use far less disk / network space than its bitmap, tiff, gif or jpg equivalent.
Our Example Microsoft Word Document compares a bitmap graphic image with the same logo made into a True Type Font. The graphic image used in this example is 26 KB, whereas the Logo Font is only 6 KB.
For a graphic image to have produced equivalent print quality at the larger sizes, the file size could up to 300 KB or larger.
If you multiply this type of image size, by the number of times per day an employee may use a document containing your logo, and then multiply that by the number of employees you have in your organisation, you can see how quickly using a graphic image version of your logo can use up precious disk space.
When using a Logo Font, there is only ever one version on the users machine, and thus the disk usage to hold graphic image versions is significantly reduced - ultimately saving your company money through saved IT resources.
Your logo as a font will be easier for you or your staff to add to documents.
Inserting images into documents using programs such as Microsoft Word can often be confusing - particularly for the less computer-literate in your organisation. Sizing and positioning graphic elements in relation to text can often tax even the more experienced users. In addition, it takes even greater knowledge of graphics, image file types, and image optimisation to avoid employees inserting inappropriately large images into documents, when something a tenth of the size would have sufficed.
Using a Logo Font is as easy as typing a letter on the keyboard in the company logo font. Resize it just like any other font text.
If you're not sure of your requirements, or have specific question to ask, click here to contact us.
